Why gift card rates differ by country

A USA Steam card and a UK Steam card are the same brand and sell for very different naira. Here is what the country on a card changes, and how to find yours.

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A rate is per unit of the card's own currency

Yesa prices each country's cards separately, in naira per 1 unit of that country's currency: per dollar for USA cards, per pound for UK cards, per euro for euro cards. So two rates are only comparable once you know the unit.

What the country changes

Where the card can be redeemed

A gift card is usually tied to the store for the country it was issued in, so each country is its own card type.

The currency behind it

A card's value is in its own currency, so the rate is naira per dollar, per pound or per euro, never a single figure for the brand.

How to tell which country your card is for

Brands with many countries

iTunes and Apple has the longest country list; Steam lists 15 regions, from USA and UK to euro, Canada, Australia and more. Amazon, Vanilla and Visa also list more than one country. Each brand page shows every country with today's rate, and the list of gift card rates links them all.

Related guides

Country and rates: common questions

Why does a UK gift card have a different rate from a USA one?

Each country's cards are a separate card type, priced in naira per unit of that country's currency, and each type has its own rate.

Do USA gift cards pay the most?

For most brands, yes, per unit of value. Not for all: on 26 October 2026 the UK Steam and UK iTunes cards paid more per pound than the USA cards per dollar. The brand pages show every country's rate today.

What happens if I pick the wrong country?

A card that does not match the type you picked can be declined or priced differently. Check the card or the receipt before you choose.

Can I sell a card from a country that is not listed?

Only the countries listed under a brand in the app can be sold. The lists change as the market changes, so check the app.

Is a bigger number always a better rate?

No. A rate per pound and a rate per dollar are different units. Compare the naira the app shows for your exact card.

Does Yesa charge a fee on any country's cards?

No. Yesa charges zero sell fees on gift cards: nothing is deducted from the naira figure shown for the type you pick.

The Yesa Team. Details checked 26 October 2026. Card types and what each accepts come from the Yesa app on the date shown; they change as the market changes, so the app is the final word.

Find your card's country rate in Yesa